Acquisition Mail: Helps you target potential customers in specific areas with addressed but non-personalised mail.Promo Post: If you’re sending more than 4000 items of promotional mail, Promo Post offers you a cost-effective and straightforward way to send your articles in bulk.Whether you’re using a mail house or doing it yourself, there are a variety of cost-effective mail solutions that can offer a discount on your postage when sending mail in bulk. If you're preparing your own mail packs, this can be as simple as print, fold, insert and send. You can prepare your mail packs yourself or work with a mail house to get your campaign to market. More creative options will help your direct mail to stand out, such as a cut-out image of your product or logo, shaped postcards, scented mail and innovative envelopes.
Include promotional codes to help track responses and measure ROIĬlassic direct mail packs consist of 4 components: envelope, letter, brochure and response mechanism (which may be part of the letter or brochure).Use teasers, headlines, visuals and powerful compelling sentences.How will it help them? Focus on benefits not features.Why should the customer buy from you? What makes you stand out from your competitors?.To strengthen your message, consider the following: Include promotional codes to help track customer response and determine return on investment (ROI). Also decide whether you should mail everyone at the same time, or stagger the mailouts to lighten the potential load on your business.ĭesign your mail pack to suit your target audience, budget and creativity.įeature your key message prominently and make it clear why the recipient should buy your product or service. Whether you are outsourcing your campaign to a mail house or doing it yourselfįigure out the best time for you to launch your campaign.Whether you need to buy address lists or plan to use your own customer address data.Campaign Targeter can help you determine the size of your Unaddressed or Acquisition Mail campaign at the planning stage The number of people you want to reach.Your budget will depend on a number of factors such as: Ensure that you have the resources to handle the anticipated volume of responses. Make it easy for them to respond through multiple channels: phone, email, mail, online, etc. If you don’t have a mailing list, you can use Campaign Targeter to find potential new customers with Unaddressed Mail or Acquisition Mail.ĭefine why, when and how your target audience should respond to your mailing.Do you need to buy or rent a mailing address list to acquire new customers? You can purchase or hire a list from a list broker.What customer demographic and behaviours would be most attractive to your business?.Do you need to include/exclude any particular groups from your campaign?.Do you want to target existing customers?.To define your target market, work out the following: acquire new customers or win back old customers.promote special offers or supply information.increase sales or create brand awareness.Outline what you want to achieve from your campaign, for example to: Work out the campaign objectives, target audience, response channels, budget and timing.
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